ICE celebrates the opening of the ‘cool’ demonstration room

Chris Simpson, the Managing Technical Director at ICE revealed the room earlier this week and commented “the new demonstration room allows us to showcase the complete ICE product range in one room and is a great place to show customers the machines in action.”

The redesigned room features a stylish barcode print on the display glass and carpet, the scenic iceberg branding and our state-of-the-art printer’s displayed on our impressive stands with the trademark ICE logo.

The team came together for a celebratory lunch – everyone is very excited to host customer events in our new room!